At Inventive Africa, we like to give supporters of African Innovation a chance to tell their story. We came across Afrik+Digital Marketplace (#ADMP) who offer support to innovations across Africa. Mireille Kooh, who has been called the ‘First-Lady’ of the internet operates from her native Cameroon, overcoming disability, is a feminist digital icon with an amazing Social Media footprint across Africa. She is nominated for ‘Web personality of the year 2017’ and has shown tremendous resilience in a very competitive environment: She serves currently as ADMP Super-CEO. She agreed to talk to us about #ADMP.

Inventive Africa – What is ADMP and how did it start?

Mireille Kooh –  #ADMP was founded By Hermann Djoumessi, MA a Fintech Social Media cryptoanalyst. Hermann teaches and consults at INSEEC (Paris), American Business School (Paris), CNAM (Paris), City of London and is a Bloomberg software guest-speaker.

We act as:

  1. the Prime African Fintech & Startup newsfeed on Social Media (Facebook group and pages, Twitter, Reddit, Medium, Whatsapp and Google+). We have a network of more than 20000 active startupers.
  2. We act as a Virtual incubator for African startups and will soon start financing them via Bitcoin/Ethereum ICO’s.


We are Pan-African and Afro-Optimists by nature, wanting from day one that, for example,  a startupper in Nigeria, looking for a coder in Tunisia, could raise its funds in Egypt, whilst being incubated in Uganda, to develop a South-African App.

It might sound far-fetched, but our background in Social Media guaranties that we back all our projects and content with Data analytics. We have a technical and scientific approach to our concept, enabling us to dominate our field like Usain Bolt!!


The reason why our idea has been so successful, is because we decided to follow the principles of the Digital Inception: A set of agile digital processes enabling the fast-spread of a message or concept in order to transform reality and measure its impact with analytics.

Thus, ADMP is a pan-African virtual incubator of startups.

IA – Why are you passionate about innovation in Africa and what are your favourites?

MK – Innovation is what demonstrates the unstoppable intelligence and knowledge of Afro-entrepreneurs.

#ADMP’s first passion is Financial technology innovation, Money transfers, Bitcoin, Ethereum, etc. Our next passion is technology-based StartUp concepts that we boost around the continent. We also include the many Global African Diasporas in our program. –> It’s ALL ABOUT TECH, MAN!!

Are we geeks? Probably… We are also deeply interested by social media innovation.

IA – How do you function as an incubator?

MK – #ADMP used the power of Facebook communities to build the Prime News Feed on #Fintech & StartUps with more than 3000 members and 14,000 in other countries too. With all the startups and incubators, we created a digital process that enabled those companies to grow their concept quickly!



Because we follow the principles of Growth-hacking as is used at Apple, Microsoft, Linkedin or FaceBook, and remain true to the agile management manifesto, in everything we approach.

That is why our vision is #GLOCAL (‘Think Global, act Local’ or ‘Act Global, think Local’) A vision that has served us so well that we were nominated for « The Night of The Web » in 2017.

In Five years time, our Virtual incubator will be consolidated in most of the technological parks and technoparks in Africa. As we speak: ADMP is about the NOW and TOMORROW and is in line with the current Millenials Zeitgeist and mindset.

IA: What are some of the Startups that use your services as an incubator?

From its inception, ADMP has empowered startups, entrepreneurs and soon incubators too. For example:

  • StartUp Buzigo from Martial Nodem which literally BROKE the interwebs after being incubated by ADMP, and works now with Orange Partners in France
Buzigo – Connecting buyers and Sellers
  • Video Games mogul, Olivier Madiba of KiroO’ Games fame, has chosen ADMP to launch its latest venture, Kiroorebuntu a network which helps africans startups through their funding and crowdfunding effort. As a reminder, Mr Madiba raised HIMSELF $220 000 in the USA, alone!!

Screenshot 2017-07-18_11-01-50.png

  • The First Pan-African Magazine AGRI-CULTURE From Okey Attivi which focused on #AgriTech in Africa. The magazine is based in the USA and Lome (Togo) with contacts in Dakar (Senegal) too.
  • AEDIC PROJECT which Michel Neukam which connected Cameroonian startUps and businesses with technical partners in Italia, is now in touch with the famous SMAU incubator in Italy.

We have also supported

  • ALLASSAUT in Ivory-coast
  • ITMAG in Senegal
  • Satoshi Center in Botswana
  • ESEN in Tunisia
  • To read more about our interviews check this Link too !!

All those entrepreneurs have had to rely at some point on our unique technology called the MeMeshoutout, which can by-pass Facebook and Twitter lower reach by BOOSTING your message straight to the Global Tech influencers. It is a paid-based service that starts at 10 Euros or 10 Dollars.

IA – Can you introduce your services ?

MK – We offer concretely 3 things:

  • PARTNERSHIP ‘WIN-WIN’: We exchange links and ‘Best practices’ with startups, as well as advice via the Facebook chat (This is Win-Win so, therefore it is ‘Free’)
  • Social Media campaign via Facebook / Twitter / Linkedin: We offer our services ‘à la carte’ for your crowdfunding campaign and international fundraising (in English) to enhance the profile of entrepreneurs and their concept.
  • MEME SHOUTOUT: 6 or 9 posts BOOSTED to our qualified profiles (4000) and global community of startupers (14000) via ADMP multi-channels on Twitter, Facebook ; Google+, Whatsapp, Medium, Reddit. Made for startupers, by startupers.

We will finish by urging our African investors to start INVESTING NOW!! à Investing in a high-growth start-Up will become a premium! Especially in #FintecH! And you do not want to be the last man or woman ‘Out of the Loop’!!

Mireille Kooh – #ADMP

Thanks to Mireille for taking the time to answer our questions. You can click here to find #ADMP and also check them out on Twitter.

If you know of any  innovations in Africa or an innovation that is changing lives, or you want to be a guest blogger, get in contact with us on Twitter @InventiveAfrica or via email, and please share the blog with your network on Twitter and FacebookAlso, we have a new Facebook page! Please like it, and carry on the dialogue about African Innovation there!

For more interesting blogs on African Innovation go to our home page!


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